Join Lowfoot. Attach your smart meter. Conserve. Get Paid.
Deciding to start a business is both an exciting and frightening experience and, if you look at the odds (90% of all start-up businesses fail), it is probably one of the stupidest things a person can decide to do. However to build a business relying on an emerging market sector (smart grid) and a gut instinct could easily be classified as being flat out insane.
That’s why today marks a very significant day for Lowfoot. After a grueling number of months developing and redeveloping the application, engaging in some strategic marketing (a la shoestring), and seeing an exponentially increasing membership base, we have finally been able to begin analyzing the data and provide numbers for what our members have achieved. We are pleased to report that the numbers are in and they completely validate the Lowfoot method.
Here’s what we found: (Click to enlarge)
Our members lowered their usage 8.02% off their baseline. For our Toronto Hydro members this was 9.14% and for Powerstream members 7.62%. We have done some analysis on how these numbers break out over peak, mid-peak and off peak periods and how our members fared on each day of the week.
What we are most excited about is that these reduction have been achieved with our simple email and text messaging system, interaction on the web site and, of course, payments to those people who have hit their targets. In the coming months we will focus on those members who are an incandescent light bulb away from making their targets and helping all of our members reduce during peak periods. To do this we will be introducing new tools and features that will make reducing a little more engaging and – dare we say it – fun.
We will also be opening Lowfoot up to new markets very shortly and we will be letting the world know about that.
Phil Playfair Steve Hammond
* Note: We did not include Newmarket Hydro or Veridian Connections due to data availability problems and concerns about accuracy of the data from their smart meter data portals.