Right now we fund our member payments from advertising. Sharing a common goal means that the Lowfoot membership represents a high-value audience to advertisers.
When enough members join, we can make significant revenue by selling our demand reduction. Your power grid has a tough time making it through your utilities’ high demand periods—that’s why electricity is often more expensive during those periods. Lowfoot can ease the burden on the grid, and there’s value in that.
The ultimate goal of Lowfoot is to have our community generate enough capacity to significantly—and permanently—reduce the demand on your local grid. This means that utilities will save money on infrastructure, can avoid building new power plants, and won’t have to fire up old, dirty plants when demand exceeds supply. There’s significant value in that.
Every step of the way, Lowfoot shares a portion of our revenue with our membership, to reward you for lowering your usage—and to keep you earning!